About STANDFAST

Dr. Iain Parsons is a UK-based cardiologist specialising in conditions that cause fainting, collapses, or irregular heart rhythms, including dysautonomia. With a wealth of clinical expertise and a passion for research driven innovative solutions, Dr. Parsons has dedicated his career to improving patient outcomes.

Dr. Parsons’ journey to creating STANDFAST began during his extensive research at King’s College London, where he conducted a groundbreaking PhD exploring vasovagal syncope and exercise-associated collapse, including work with the British Army. His studies delved into innovative topics such as novel biomarkers, tilt-table testing protocols, heat adaptation, and the physiological impact of hydration on conditions like POTS. Over his career, Dr. Parsons has published more than 50 peer-reviewed papers and abstracts, winning several academic awards.

Through his clinical work, Dr. Parsons observed a trend among his patients: insufficient sodium intake, particularly in those managing dysautonomia. Realising the need for a tailored solution, he drew upon his research expertise to develop STANDFAST, a revolutionary sodium hyperhydration drink. Designed to support individuals with dysautonomia, STANDFAST also offers a performance edge for endurance athletes, bridging the gap between medical science and athletic excellence.

Dr Parsons is committed to producing products backed by science and dedicated to empowering customers—whether they’re optimising their health challenges or striving for peak performance.